He said that the collaboration was designed to raise funds for his Shawn Carter Foundation, which helps individuals who are facing socioeconomic hardships to help further their educations. “I am not making a dime from this collection: I do not stand to make millions, as falsely reported,” said Jay Z.
The rap mogul said he was waiting on the facts and the outcome of a meeting between community leaders and Barneys and that’s why he chose not to make any comments to the media until now. “Why am I being demonized, denounced and thrown on the cover of a newspaper for not speaking immediately? The negligent, erroneous reports and attacks on my character, intentions and the spirit of this collaboration have forced me into a statement I didn’t want to make without the full facts.
“Making a decision prematurely to pull out of this project wouldn’t hurt Barneys or Shawn Carter, but all the people that stand a chance at higher education,” he said.
Jay Z said he has been working with his team to find a solution that doesn’t harm the people who stand to benefit from the collaboration.
THIS IS A PERSPECTIVE PROVIDED BY AN OUTSIDE VLOGGER:
Consumerism addressed, however the TREATMENT of PEOPLE & THE SELF IMAGE ISSUE THAT CAUSES DESTRUCTIVE BEHAVIOR TOWARDS SELF, is of foremost concern.
Invariably the profits are going to the very people that were discriminated against. Justice is served. Barney’s needs to improve their customer relations. What Jay Z does with his name and brand will invariably feel the effects of all decisions he makes.