In yet another episode of cultural offense, Nike is officially apologizing for its misuse of beautiful tattoos that look very similiar to those found in Somoan cultures. The sports company created a collection actually entitled “…TATTOO TECH”.
“The Nike Tattoo Tech collection was inspired by tattoo graphics. We apologize to anyone who views this design as insensitive to any specific culture. No offense was intended.”
Nike isn’t new to the product-pulling game, unfortunately. The sports mega-brand came under fire in 2012 for its “Black and Tan” sneakers, which offended shoppers in Ireland, and offended women just a few months later with a “Gold Digging” t-shirt.
Business ethics? How should businesses approach their business strategies to accomodate a GLOBAL MARKET?