Why is this commercial a problem? A hailstorm of controversy has been swirling since it aired, not about the product but about the ‘different’ representation of the family members within the commercial.
The composition of this and other families is nothing new but for marketers to breach the unspoken racial monogamy has seemingly disrupted the acculturation mechanism used for centuries to keep people rooted in the belief that one race is more dominant than another.
“What’s unfortunate is that I still think 97 percent of companies would stay away from this because they would say, ‘I don’t need the letters.’ Which is a shame, because in reality when you do an ad like this, yes, there will be some fringe crazy people,’’ Deutsch said on TODAY Monday. “Fringe crazy people go crazy about everything, but in reality you’re making a statement about your company: ‘We’re progressive, we’re inclusive, we are about today.’