STAR MODEL, a modeling agency based in Brazil, released new ads that use just two images each: a picture of a model in a fashion design sketch and a picture of a “real” model.
Each sketched model is drawn with the exaggerated proportions and long lines typical of fashion illustration. The “real” models to their right are depicted with the exact same proportions.
The staggering visual affect is underscored by the tagline, “You are not a sketch. Say no to anorexia.” And while the models have been airbrushed to mimic the unrealistic sketches, the resemblance of actual runway models seen every season at Fashion Week, is troubling.
The agency deserves applause for bucking the system by attempting to reframe fashion industry group think.